The Men Spending $50,000 Just to Reserve a Tesla Roadster
来源: Wired
Tesla's long-delayed second-generation Roadster generated fresh excitement in mid-October when Elon Musk demonstrated the car briefly becoming airborne using a compressed-air thrust system. The flight lasted only a few seconds, and recharging the system takes six to seven hours. Despite these limitations, some buyers immediately moved to secure their reservations, captivated by the spectacle. Alex Lawrence, who owns an electric vehicle dealership called EVAuto, watched the live demonstration and placed a second reservation on the spot.
The Roadster has had a notoriously turbulent path toward production. Tesla first unveiled the second-generation model as a surprise at a 2017 event and began accepting $50,000 deposits immediately, with an initial target delivery date of 2020. That timeline has shifted dramatically, with Tesla now projecting production to begin in 2028 and delivery dates remaining unclear. To put the opportunity cost in stark perspective, reservation holders who had invested that $50,000 in Tesla stock instead would now be sitting on nearly $1 million.
The Roadster lineup is divided into multiple tiers with vastly different price points. The base model requires a $50,000 reservation deposit and excludes the thruster system entirely. The mid-tier Thrust variant, which includes the compressed-air acceleration system, demands a $250,000 deposit. The top-tier Rocket model—featuring the full flight capability—is listed as invite-only. Musk himself has acknowledged that this version will not be street legal, and purchase prices across all variants are described as estimates, with no confirmed figures yet published.
Lawrence sees the Roadster primarily as a business asset. His EV dealership boasts a large and rapidly growing social media following, and the reservations were technically placed in the company's name. He plans to use the vehicles for marketing content and track demonstrations rather than daily transportation. He remains determined to acquire the flying Rocket variant in particular, viewing it as a powerful tool for generating online engagement and brand visibility, regardless of the considerable financial and regulatory uncertainties involved.
Travis Cook, a Utah-based tech founder and self-described car aficionado, upgraded his nearly decade-old base reservation to the Thrust tier because he genuinely wants to drive the car. Holding a dealer's license, Cook regularly buys and sells unusual vehicles, and he relishes the social reactions they attract. He acknowledges potential frustration if the final purchase price approaches half a million dollars, though he admits he would likely still proceed. His wife, who does not share his enthusiasm for rapid acceleration, will probably not join him for drives.
日语翻译
テスラの長らく遅延していた第2世代ロードスターは、イーロン・マスクが圧縮空気を使った推力システムによって車が一瞬浮上する様子を10月中旬に披露し、新たな注目を集めた。「飛行」はわずか数秒で、システムの充填には6〜7時間を要する。こうした制約にもかかわらず、実演を見た一部の購入希望者はすぐさま予約を確保しようと動いた。EVAutoのオーナー、アレックス・ローレンスはライブ配信でデモを見て、その場でもう1台分の予約を入れた。
ロードスターはこれまで波乱に富んだ開発の歴史を歩んできた。テスラは2017年のイベントで第2世代モデルをサプライズ発表し、即座に5万ドルのデポジット受付を開始。当初の納車目標は2020年だったが、スケジュールは大幅にずれ込み、現在は2028年の生産開始を見込んでいる。機会費用の観点から言えば、5万ドルをテスラ株に投じていた予約者は、現在約100万ドルの利益を手にしていた計算になる。
ロードスターのラインナップは価格帯の大きく異なる複数のグレードで構成されている。ベースモデルの予約金は5万ドルで、スラスターシステムは含まれない。中位グレードの「スラスト」は圧縮空気式加速システムを搭載し、25万ドルの預託金が必要だ。最上位の「ロケット」は完全な飛行機能を持つが招待制で、マスク自身も公道走行が不可能であることを認めている。全グレードの販売価格は現時点で「見積もり」に過ぎず、確定値は示されていない。
ローレンスはロードスターを主にビジネス資産として位置づけている。彼のEVディーラーシップは急成長するSNSフォロワーを抱えており、予約は個人ではなく会社名義で行われた。車両はマーケティングコンテンツの制作やサーキット走行に活用する計画で、特に飛行可能な「ロケット」の入手を強く望んでいる。財務面や法規制上の不確実性が大きいにもかかわらず、オンラインでの注目度向上に向けた強力な手段になると確信しているからだ。
ユタ州在住のテック系起業家トラビス・クックは、自称「クルマ通」として約10年前に行ったベースモデルの予約を「スラスト」グレードに格上げした。ディーラーライセンスを持つ彼は珍しい車を頻繁に売買し、注目を集める瞬間に強い喜びを感じている。最終価格が50万ドル近くになれば不満も覚えるだろうが、それでも購入に踏み切るだろうと認める。急加速が苦手な妻は、おそらくロードスターへの同乗を望まないだろう。
重点词汇
- unsheathverb
To draw something out from its covering; used figuratively to mean pulling out a card or weapon decisively and eagerly.
和訳: (比喩的に)勢いよく取り出す
As soon as the limited-edition sneakers went on sale, fans unsheathd their credit cards before the website even loaded.
- opportunity costnoun
The value of the best alternative foregone when making a financial or strategic decision.
和訳: 機会費用
Choosing to study for an extra year carries a significant opportunity cost in terms of lost salary.
- notoriouslyadverb
In a way that is widely known, usually for something negative or problematic.
和訳: 悪名高いことに、周知のとおり
The tech startup was notoriously slow to deliver its crowdfunded product, frustrating thousands of early backers.
- aficionadonoun
A person who is very knowledgeable and enthusiastic about a particular subject or activity.
和訳: 熱狂的な愛好家、マニア
As a coffee aficionado, she could instantly identify the origin of a bean just by its aroma.
- invite-onlyadjective
Restricted to people who have received a specific personal invitation; not open to the general public.
和訳: 招待制の
The product launch was an invite-only event, accessible only to the company's most valued partners and investors.
- get a buzz fromidiom
To feel a strong sense of excitement or pleasure from doing something.
和訳: 〜からスリルや興奮を得る
She gets a real buzz from presenting her research findings to a packed conference hall.
- street legaladjective
Complying with all legal requirements necessary to be driven on public roads.
和訳: 公道走行が合法の
The racing prototype was incredibly fast on the track but was never designed to be street legal.
- turbulentadjective
Characterized by conflict, confusion, or rapid change; not stable or smooth.
和訳: 波乱に富んだ、不安定な
The company navigated a turbulent decade marked by leadership changes and multiple product recalls.
- put downphrase
To pay a deposit or initial sum of money as part of a larger payment or commitment.
和訳: (頭金・保証金を)支払う
They put down a substantial deposit on the apartment before they had even sold their current home.
- in stark perspectivephrase
In a way that makes a contrast or truth very clear and impossible to ignore.
和訳: 極めて明確な対比をもって、際立った形で
The documentary puts the environmental damage in stark perspective by showing before-and-after satellite images.














